Smart E-Scooter

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Rental

Hero Image

UI/UX Design

Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

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Ario

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

banner-image
banner-image

Build & Launch

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

banner-image
banner-image
banner-image

Build & Launch

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

banner-image

Build & Launch

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

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(Project)

Next Project

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Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

03

/ 04

Name

Cover Image

Year

2025

Role

Lead Designer

Services

Website Design

Product Design

Branding

Development

noise
Bg Image

Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

03

/ 04

Name

Cover Image

Year

2025

Role

Lead Designer

Services

Website Design

Product Design

Branding

Development

noise
Bg Image

Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

03

/ 04

Name

Cover Image

Year

2025

Role

Lead Designer

Services

Website Design

Product Design

Branding

Development

noise

Smart E-Scooter

Hero Image

Rental

Hero Image

UI/UX Design

Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

hero-image
hero-image

(Client Review)

Testimonals Image
Testimonals Image
Image

Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision

John Watson

Founder, Archin Design Studio

Image

Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision

John Watson

Founder, Archin Design Studio

Smart E-Scooter

Smart E-Scooter

Rental

Rental

UI/UX Design

UI/UX Design

Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

hero-image
hero-image

Discovery & Strategy

Discovery & Strategy

We began with an in-depth discovery phase, which included a brand audit, competitor research, and collaborative workshops with the best studio’s co-founders. Through this process, we uncovered their desire for a calm, structured identity that echoes their architectural way of approach. Together we defined the tone and mood of the brand as clean grounded and sophisticated. We then mapped out a design at the directions rooted in architectural geometries, timeless typography, and a refined earthy color palettes, laying the foundations for the visual identity and website to follow.

It became evident that their brand needed to be quiet, intelligent, and structured—mirroring the way they approach spatial design. We had a strategy around a concept we called “Architectural Presence”: a blend of clarity, restraint, and identity. This helped steer the direction for both branding and digital design decisions, setting a strong conceptual backbone for all creative work ahead.

Illustration

Illustration

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detail-image

Build & Launch

Build & Launch

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

At the close of the project, we delivered a complete brand kit: logo suite, brand guidelines, stationery design, and fully editable Figma files for social and presentation materials. This ensured consistency whether they were pitching to clients, publishing a press feature, or sharing updates online. For the website, we handed over a clean Web flow build with documentation and a training session for their internal team. We also provided a backup Figma prototype, ensuring the design system could scale or migrate to other platforms in the future. The launch marked a new chapter for Archin—where design and communication finally spoke the same language.

(Client Review)

Testimonals Image
Testimonals Image
Image

Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision

John Watson

Founder, Archin Design Studio

Image

Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision

John Watson

Founder, Archin Design Studio

Ario

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

banner-image
banner-image

Build & Launch

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

banner-image
banner-image
banner-image

Build & Launch

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

banner-image

Build & Launch

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

banner-image