Smart E-Scooter

Hero Image

Rental

Hero Image

UI/UX Design

Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

hero-image

Design

We began with an in-depth discovery phase, which included a brand audit, competitor research, and collaborative workshops with the best studio’s co-founders. Through this process, we uncovered their desire for a calm, structured identity that echoes their architectural way of approach. Together we defined the tone and mood of the brand as clean grounded and sophisticated. We then mapped out a design at the directions rooted in architectural geometries, timeless typography, and a refined earthy color palettes, laying the foundations for the visual identity and website to follow.

It became evident that their brand needed to be quiet, intelligent, and structured—mirroring the way they approach spatial design. We had a strategy around a concept we called “Architectural Presence”: a blend of clarity, restraint, and identity. This helped steer the direction for both branding and digital design decisions, setting a strong conceptual backbone for all creative work ahead.

Illustration

Illustration

detail-image

Build & Launch

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

As we approached the launch, the focus shifted to seamless implementation. The website was brought to life with a responsive, modular design system that reflected the brand’s architectural clarity. We crafted digital experiences that were immersive yet intuitive, emphasizing function and elegance. Supporting assets — from social templates to brand guidelines — were delivered to empower the studio with everything needed for a confident rollout. The launch marked not just the completion of a brand identity, but the beginning of a refined, future-facing presence.

(Client Review)

Testimonals Image
Image

Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision

John Watson

Founder, Archin Design Studio

(Project)

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Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

03

/ 04

Name

Cover Image

Year

2025

Role

Lead Designer

Services

Website Design

Product Design

Branding

Development

noise
Bg Image

Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

03

/ 04

Name

Cover Image

Year

2025

Role

Lead Designer

Services

Website Design

Product Design

Branding

Development

noise
Bg Image

Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

03

/ 04

Name

Cover Image

Year

2025

Role

Lead Designer

Services

Website Design

Product Design

Branding

Development

noise

Smart E-Scooter

Hero Image

Rental

Hero Image

UI/UX Design

Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

hero-image
hero-image

Discovery & Strategy

We began with an in-depth discovery phase, which included a brand audit, competitor research, and collaborative workshops with the best studio’s co-founders. Through this process, we uncovered their desire for a calm, structured identity that echoes their architectural way of approach. Together we defined the tone and mood of the brand as clean grounded and sophisticated. We then mapped out a design at the directions rooted in architectural geometries, timeless typography, and a refined earthy color palettes, laying the foundations for the visual identity and website to follow.

It became evident that their brand needed to be quiet, intelligent, and structured—mirroring the way they approach spatial design. We had a strategy around a concept we called “Architectural Presence”: a blend of clarity, restraint, and identity. This helped steer the direction for both branding and digital design decisions, setting a strong conceptual backbone for all creative work ahead.

Illustration

Illustration

detail-image
detail-image

Build & Launch

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

As we approached the launch, the focus shifted to seamless implementation. The website was brought to life with a responsive, modular design system that reflected the brand’s architectural clarity. We crafted digital experiences that were immersive yet intuitive, emphasizing function and elegance. Supporting assets — from social templates to brand guidelines — were delivered to empower the studio with everything needed for a confident rollout. The launch marked not just the completion of a brand identity, but the beginning of a refined, future-facing presence.

(Client Review)

Testimonals Image
Testimonals Image
Image

Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision

John Watson

Founder, Archin Design Studio

Image

Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision

John Watson

Founder, Archin Design Studio

Smart E-Scooter

Smart E-Scooter

Rental

Rental

UI/UX Design

UI/UX Design

Ario is an independent UI/UX redesign concept created to modernize the urban e-scooter rental journey.

hero-image
hero-image

Discovery & Strategy

Discovery & Strategy

We began with an in-depth discovery phase, which included a brand audit, competitor research, and collaborative workshops with the best studio’s co-founders. Through this process, we uncovered their desire for a calm, structured identity that echoes their architectural way of approach. Together we defined the tone and mood of the brand as clean grounded and sophisticated. We then mapped out a design at the directions rooted in architectural geometries, timeless typography, and a refined earthy color palettes, laying the foundations for the visual identity and website to follow.

It became evident that their brand needed to be quiet, intelligent, and structured—mirroring the way they approach spatial design. We had a strategy around a concept we called “Architectural Presence”: a blend of clarity, restraint, and identity. This helped steer the direction for both branding and digital design decisions, setting a strong conceptual backbone for all creative work ahead.

Illustration

Illustration

detail-image
detail-image

Build & Launch

Build & Launch

With the strategic groundwork and design direction clearly defined, we transitioned into the build phase — where concept met craft. Every element of the visual identity was carefully constructed, from the refined logo system to the extended color palette and typographic hierarchy. We developed a suite of brand assets that were not only visually cohesive but also flexible across digital and physical applications. This stage was rooted in precision and consistency, ensuring each deliverable upheld the brand’s sense of calm structure and timeless design.

As we approached the launch, the focus shifted to seamless implementation. The website was brought to life with a responsive, modular design system that reflected the brand’s architectural clarity. We crafted digital experiences that were immersive yet intuitive, emphasizing function and elegance. Supporting assets — from social templates to brand guidelines — were delivered to empower the studio with everything needed for a confident rollout. The launch marked not just the completion of a brand identity, but the beginning of a refined, future-facing presence.

(Client Review)

Testimonals Image
Testimonals Image
Image

Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision

John Watson

Founder, Archin Design Studio

Image

Franklin turned Archin Design Studio’s ideas into clean brand. and perfectly aligned with our vision

John Watson

Founder, Archin Design Studio