Website
Redesign
Cost
What does a SaaS website redesign cost? Learn the main cost drivers, what is included, and how to plan a redesign that improves conversions.
What Affects Website Redesign Cost?
Quick answer: a SaaS website redesign can cost from a few thousand dollars for a refreshed landing page to tens of thousands for a full multi-page rebuild with new messaging, illustrations and CMS setup. The price depends on page count, content, custom visuals and development. A five-page marketing site with existing copy is a very different job from a 40-page site with a blog, docs and integrations pages. Content is another factor. If you need new copy, product screenshots, case studies or illustrations, budget for them separately from layout and visual design.
Development is often the hidden cost. Building in Framer or Webflow is usually faster and cheaper to maintain than a custom-coded site, which matters for small teams. Some teams also add a brand refresh during the redesign. That can be a good moment to update colors, type and imagery, but it adds scope and time.
Pricing
Web Design
What a Redesign Usually Includes
Most redesigns cover strategy and messaging, sitemap and wireframes, visual design for each page template, and responsive layouts for mobile and tablet. Many also include new illustrations or product visuals, a component library for future pages, and build and launch support. Integrations need attention too. Forms, analytics, CRM connections, chat widgets and cookie banners all need to be set up and tested on the new site.
SEO is easy to forget. Keep your best-ranking URLs, set up redirects for any that change, and carry over titles and meta descriptions, or the redesign can cost you traffic. Accessibility should be built in from the start. Good contrast, clear headings, keyboard support and alt text help every visitor and support your search rankings.
How to Plan a Redesign That Pays Off
Start with data. Check which pages bring sign-ups, where visitors drop off, and which messages convert. Redesign around those findings, not just new visuals. Launch the highest-impact pages first, usually the homepage, pricing page and main landing page, then roll out the rest. Set clear success metrics before launch, such as demo bookings per month or sign-up conversion rate, so you can prove the redesign was worth the investment.
Kites Design handles website design on the same flat monthly plan as product and brand work, so you can redesign in stages without a large up-front quote. Building the new site on a modern platform like Framer also lets your team publish updates without a developer, which keeps the site fresh long after launch.
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